Maps apps blur content such as faces and license plates, which are considered sensitive data for user privacy reasons. According to leaked information, Apple will anonymize sensitive data with artificial intelligence instead of blurring it. Apple will acquire artificial intelligence company Brighter AI for this job. Here are the details…
Apple to solve sensitive data problem with acquisition of Brighter AI
Apple, which is said to make a breakthrough in 2024, has come to the agenda with a new leak. Companies that offer mapping services, especially Google and Apple, anonymize sensitive data by blurring it in accordance with the law. Apple, which turns to more modern methods of data anonymization, will use Deep Natural Anonimization 2.0 technology instead of old-style blurring.
Apple to solve sensitive data problem by acquiring Brighter AI
The Deep Natural Anonymization 2.0 technology developed by Brighter AI enables facial and data anonymity by altering images by artificial intelligence instead of blurring them. Sources close to the company state that the new technology will first be used in the Vision Pro model.
The company is allegedly concerned that Vision Pro raises certain privacy concerns. In other words, Apple wants to increase privacy because it is easier to secretly take videos and pictures with Vision Pro than with cell phones.
Although VR/AR headsets are not widespread today, it is expected that products like the Apple Vision Pro will be widely used in the future. With the cameras in VR/AR devices, it is necessary to prevent sensitive content from being recorded and shared without people’s consent.
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